first week of July

The “Verdicchio in Festa” is a festival dedicated to the tasting of Verdicchio dei Castelli di Jesi wine. It takes place every year in the first week of July in the historic centre of Montecarotto and now represents an exceptional historical event for our town. The event offers cultural , food and wine itineraries, with exhibitions, shows and wine tasting.

This festival was held for the first time in 1972  and was known as the “Fish and Verdicchio Festival”. It was an annual recurrence with variable duration and for almost twenty years the festival had as its theme the promotion of the local white wine, a product then little known beyond the region, in cooperation with the provincial fish world. The name of the festival was changed for a short time into “Palio del Verdicchio” (a playful meeting between the producing towns of Verdicchio),then in 1994 the festival became the “Exhibition of Marche wines”, a showcase of regional wine products and a place of confrontation between the Marche companies. This event involved a large number of regional producers for over ten years. For five days the streets of the historic centre were animated by numerous cultural, artistic and food and wine proposals, attracting enthusiasts and onlookers from all over the region and beyond.


Verdicchio had a great partnership with Jazz: it was in Montecarotto that the Marche Jazz Orchestra had its headquarters in the 1980s. This allowed Montecarotto to come into contact with the great circuits of Jazz music. Therefore, for many editions, the “Verdicchio in festa” was one of the stages of the “Marche Jazz & Wine Festival”, an event characterized by a succession of performances and musical shows with well-known personalities from the national and international scene.

The “Verdicchio in Festa” still takes place in the first week of July in the streets and squares of the historic centre,  stands are set up where you can enjoy typical dishes proposed by local associations, there are conferences, exhibitions, shows and a tasting counter that iinvolves a large part of the Marche wine producers.

To stay up to date, you can follow the Facebook group “Montecarotto in Piazza”


Or subscribe to the Montecarotto in Piazza Whatsapp messaging service by sending a message to the number +39 334 1168204